Custom lettering, typography, Identity design, event, and exhibition design for a music album by Pooya Eshghinejad in collaboration with Kherad Art House. If we do not forcibly attach the label of tradition to Iranian music, it may struggle to establish its place in the context and essence of today's life.
However, it resonates harmoniously and meaningfully with the current flow of our lives and perhaps many parts of the world. For this reason, it creates a boundlessly inspiring source for design and the creation of a profound approach and narrative